A2Z Launch is led by Kay Ayaki-Zeren, who has more than ten years of high-tech and consumer goods product marketing experience. She has helped both emerging companies and industry leaders increase market share and profits, through successful product concept and development and product launches. She has launched over 50 products ranging from Diet Coke™ to Palm™ handhelds.

Before founding A2Z Launch, Kay was International Product Manager at Palm, where she launched 15 models in 7 languages. Previously Kay worked as product manager at other Silicon Valley-based software companies. Earlier in her career, Kay was Brand Manager at Coca-Cola Japan, helping to establish new soft drink categories in Japan, and revitalize the company’s presence in sports drinks, both in Japan and in the United States.

Kay holds an MBA from Darden Graduate School of Business Administration at the University of Virginia and a BS in business and economics from Sophia University. She speaks English and Japanese fluently.

For more information, take a look at this FAQ.