Facebook’s Hashtag Will Completely Change the SEO Game
According to a recent update on the SEO Journal on June 14th, if there’s one section of Facebook’s users that is truly excited about about the adoption of the hashtag by the social media giant, it’s SEO professionals. The multifold abilities of the hashtag make it easy for people to discover and talk about their favourite companies. If at any time users want to know about who has said what about their brands of choice, they would simply have to type ‘#’ followed by the company’s name and get all the news about its recent activities.
Hashtags are a discovery tool and SEO professionals and their clients love nothing more than having as many tools on their discoverability arsenal to be seen, heard and followed by potential clients.
According to Samuel Junghenn, a highly respected SEO consultant in Australia and the founder of Think Big, he believes that Facebook Hashtags would go on to play a very important role in SEO and online promotions. “The core intent of SEO lies in enhancing user experience by providing them with relevant results. This is exactly what hashtags would do by encouraging clients to reach out and engage with clients and potential customers with interesting and relevant content, rather than being forced to throw Facebook ads at them.”
Samuel explains that this might be one of the reasons why Facebook has decided to cut back on some of its advertising programs, like the sponsored stories. Unlike Sponsored stories, hashtags, if used smartly, would not annoy and irritate the average user but would help companies build seamlessly bridge the gap between themselves and their potential clients.
However, Samuel feels that somewhere down the line Facebook would definitely try to monetize the hashtag option like Twitter has done through its strategic partnerships with the American Express. “Either way, as far as primary SEO on Search Engines are concerned Facebook’s hashtags would work in a slightly different way than hashtags on Twitter or Google+. That’s because Google can’t extract the same level of information from inside Facebook as compared to the other channels. But as more advanced features are introduced in the coming months, we can expect some pretty interesting ways in which the hashtag would be optimized to its maximum potential.”