The launch is the single most critical point in the life of your
new product. You have to monitor and coordinate an enormous number
of logistical details, while at the same time keeping an eye on
the dynamic changes among your customers, your competitors, and
your market.
Product managers tend to be overloaded especially at the time
of a product launch. You can’t clone your product manager,
but you can complement your product manager with an individual
dedicated to making the launch a success.
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By defining a launch process for your organization, you can achieve
some important benefits.
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As you pursue opportunities in new markets, you will really begin
to realize the advantages of a first-rate launch process. You
will also find that launching into new markets brings new challenges.
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There’s nothing like a product launch to expose the areas
where your organization lacks experience, and there’s no
better time to focus strategic resources on those areas.
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