You already have a launch process. In fact, you probably a have different launch process for each of your products. By defining a launch process for your organization, you can achieve a number of benefits:

Economies of Scale –

save time and money by eliminating duplicated efforts

Launch Success –

cover every base, and get each task done right the first time.

Organizational Knowledge –

get your launch process out of the product manager’s head and down on paper.

Coordination and Consistency –

Establish launch plans that work effectively across product groups and regions.

Developing a launch process is not hard if you follow two simple rules: plan before, and review after. To develop an effective launch plan, give your team enough time to set objectives and develop a coordinated plan before the launch process begins. Similarly, rather than, “On to the next urgent project!” Give your team enough time to ask “what have we learned?” Reviewing your launch processes is easiest while the team is still in communication and the launch is fresh in everyone’s memory. The key is to focus on improving the process, not the people. Leave the egos outside.

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